Three Stupid Mistakes

I found shipitontheside.com recently and more specifically the entry Three Stupid Software Startup Mistakes, and knew that I had to pass comment on it.

Every. Single. Word. Is. True.

Except for the title.

I initially wrote this post with the title "Three Stupid Startup Mistakes", revised down from shipit's title, then revised it down further to "Three Stupid Mistakes" as above as they really do apply to any company, whether software producing or not, startup or not. I've seen all three in companies of varying sizes.